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Sales & Marketing Forces

Sawasdee has develops a comprehensive plan to drive room rates, catering revenues and booking goals, based on market segment analysis and competitive knowledge. Included is a daily forecast of the transient segments to predict group room ceilings and maximize average rate.

In our experience, even the best marketing plans are generally not executed by larger companies. Sawasdee has multiple systems and staffing to ensure that the marketing plan is successfully executed. With systems to ensure the sales staff is aware of market forces on a weekly basis, we enable them to better understand market needs and buying decisions, and, to outsmart the competition.

Our sales philosophy assumes that where there is existing business, there is more business; and if our competitor has business, we should take it away. At Sawasdee we encourage an ‘ownership’ mentality to maximize each salesperson’s efforts and productivity.

In keeping with our emphasis on the Best Budget Hotel, we integrate the sales team as key members of overall sales team. This aligns the interests of the team to always search for the best business solutions to complex inventory and account management issues.

Our salespersons are guest-oriented and enjoy servicing what they proudly sell. Sawasdee spirited sales teams pledge value and enthusiastic service blanketed by our unconditional guarantee. Our external marketing and sales attracts prospective guests, and our internal legendary satisfaction marketing retains and converts our guests into our "Valuables Assets".

We consider the General Manager a key salesperson. Each of our General Manager’s carries sales solicitation goals and is active members of our selling strategy.