We are well positioned for the future.
Our engines for growth include:We intend to enhance the margin and growth through continued revenue initiatives and cost management.
We also target improved guest satisfaction, increased productivity from electronic distribution channels, and more repeat business from frequent guests.
With significant opportunities for geographical expansion, we plan to grow our strong brands more rapidly: Gain exposure to new markets, go after the high-demand markets with barriers to entry, improve property economics and redevelop existing locations.
Our strategy includes targeting relationships with successful hoteliers and joint venture development in flagship locations.